Beepsquare is an innovative solution for keeping track of your offline marketing campaigns. Companies create mobile landing pages which users can access via QR codes, NCF tags or short user-friendly URLs. My role was to create a brand which would encapsulate Beepsquare's main goal to help companies connect their offline audience to it's counterpart online social media. I created the logo and brand identity which was used in print materials and online marketing.
Beepsquare wanted a frame they could use to make their barcodes standout in printed material so I tried lots of different variations to see what worked best.
The final design for the barcode was chosen because of it's recognisable yet simple construction.
Barcodes can be used to advertise special offers inside printed materials like magazines, newspapers, posters.