/The Challenge
The Solful Mini Festival was a project that expected a possible brand concept within a short time, involving its themes and connections to a music genre’s colour or shape language. With the primary focus of Jazz as the genre, I studied sharp forms and flowing motions.
/The Approach
The project direction began with identifying a genre and a location which then led to exploring the shapes and colors that represented it's sounds. Since jazz was my chosen genre, I studied sharp forms and movement to build a flexible system that could shift and flow like jazz itself. The goal was to simplify the genre's visual identity for the wider audience and show what jazz is across time.
