/The Challenge
The goal of the project was to create a music festival using visuals and sounds that reflected the location and the genre, resulting in a large event shaped by the culture of the performers. This required defining a clear sense of place and sound to guide the identity.
/The Approach
The project required committing to the location and genre, and then developing a biliginual visual system to emphasize the multicultural focus of the event. This process led to creating two sets of posters in English and Japanese along with a mix of stylistic choices that had reflected the genre and the environment. The result was a cohesive system rooted in both culture and sound
