Packaging
A refined identity system blending structure with expressive form.
_Rest is a mix of technology and music into a cleaning product that musicians can utilize effectively in any situation while doing the most for the environment.
The Challenge
The project aimed to create a visual identity for a concept cleaning product line based on another brand and their pre-existing visual identity while using eco-friendly materials. The work centered on a new core product line with an identity that matches yet feels new.
The Approach
To create a visual identity inspired by the original company, I chose cleaning supplies with a focus on glass and aluminum. These are materials that can be melted down and reused many times, making them sustainable options. I developed a system that considered the functionality, needs of the musicians using them and how this can enhance their performance while reinforcing an environmental and responsible approach to what you use.
